ABOUT  |  THE DESIGNER

Phoenix Alchemy Design, founded by Sophia (Fia) Hines, a British born Jamaican designer.

 

A brand believing that every woman deserves to feel confident, strong, and unstoppable in what she wears. Our designs are created with a deep understanding of the female form, embracing the shifts and nuances that come with real life—bloating, hormonal changes, breast swelling, and the in-between moments that traditional sizing fails to accommodate.

Garments are crafted to move with you, not against you. Silhouettes are innovative yet timeless, sexy yet commanding, and always designed with sustainability at their core. 

Rejecting the idea that fashion must come at the cost of the environment or personal comfort. Instead, we pioneer a future where style and ethics are seamlessly intertwined.

 

Materials used reflect our commitment to a cleaner, more responsible industry.

Using:

·       Cruelty-free bio-materials that challenge conventional leather, delivering both durability and sophistication.

·       Up-cycled real leather, sourced from automotive and industrial remnants, breathing new life into materials that would otherwise go to waste.

·   Eco-conscious fabrics that minimise environmental impact without compromising on luxury.

·       Thoughtfully selected textiles such as denim, velvet, mesh, and faux or up=cycled suede, chosen for their longevity and tactile beauty.

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With a deep respect for craftsmanship, we blend time-honoured techniques with modern innovations. Each piece we create is a testament to meticulous artistry, where traditional skills meet contemporary design.

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Fashion should not be restrictive—it should empower. Our designs are functional, adaptable, and created with the dynamic nature of womanhood in mind. Whether it’s a structured blazer that commands attention or a fluid dress that moves effortlessly, every piece is made to inspire confidence and freedom.

This manifesto is our pledge to:

·       Continually evolve our practices to uphold the highest ethical and environmental standards.

·       Collaborate with artisans and innovators who share our vision of sustainable fashion.

·       Design with intention, ensuring that each creation is not just worn but lived in, loved, and reimagined for years to come.

Phoenix Alchemy Design is more than a brand—it is a movement. A revolution in fashion that celebrates every woman in every moment. Together, we are shaping a future where fashion is an ally, an art form, and a force for empowerment.